Primark Makeup Review

Primark Makeup Review
Primark makeup review

Hello you lovely lot, and welcome to my Primark makeup review. After seeing a lot of hype on YouTube about the quality of Primak makeup, I popped down to my local store and picked up a selection of products to try.

I’ll be honest, I’ve never tried any makeup from them in the past, even though I am a huge drugstore fan, I guess I always thought it just wouldn’t be any good – however it would appear they have up’d their game in the cosmetics department. Watch out drugstore brands!

*August 2018 Update! Primark is now Cruelty-Free approved! 

*Awesome news! As of July 2018, Primark Makeup now carries the Leaping Bunny logo from Cruelty Free International and now appears on their list of approved cruelty-free beauty retailers. Even more of a thumbs up for Primark makeup now from me!

Primark Makeup

The one item I had heard the most about and just couldn’t get hold of for love nor money is the Pure Glow highlighting palette. This has been hailed as a dupe for the Anastasia Beverly Hills Glow Kit, Primark pallette £5 and ABH, £41 – a whopping difference in price. Now I don’t have a picture of this, but I have managed to try it out as my sister got her hands on one (sob), and I have to say, IT DELIVERS! Its super pigmented and gives that WOW glow, the shades are so similar to the ABH, seriously if you can get, save a huge wad of cash and opt for the Primark version.

The Haul

Ok, so onto the items, I could get hold of! I wanted to get enough product to create a full face of makeup to really give it a proper test run, and wore all of these products together to test their true staying power!

Primark Makeup Review

I am not one to rush a review and I’ve had this little collection for just over a month now. I have worn all of the items together on various occasions as I wanted to really give them a fair chance against some of my higher end favorites.


Let’s start with base.

My Perfect Colour Foundation: £3, I have this in the shade Sand; a medium coverage, matte, and oil-free formula. I had high hopes for this product, but sadly, after wearing it three times, it’s not for me. The coverage is light to medium, so if you’re a full coverage kinda girl, I don’t think this will make the cut.

The colour range was quite good and this did match me quite well, but with my oily skin, it just didn’t last. I didn’t find the formula buildable, and come lunchtime it looked liked I had no makeup on. Not recommended.

If you are looking for a good drugstore matte foundation. I would recommend trying the Maybelline Fit Me, Matte and Poreless, does a fantastic job at only a few pounds more. You can pick this up for around £6.99.

My Perfect Colour, Mattifying Powder: £2, as a setting powder, this does the job. I am on the fence with this, I wasn’t blown away by it, but I couldn’t find anything I really disliked either. Don’t get me wrong, it doesn’t quite deliver the finely milled finish of more expensive setting powders, but on a budget, this is great for the price. Recommended!


Amplif-Eyed Mascara: £2, this has a plastic bristle wand, much like one of my favourite higher end maracas, the Nars Audacious, which picks up even the smallest of eyelash. Whilst it doesn’t quite deliver the same volume as Nars, it’s pretty good and for £2, it’s a wonderful little mascara. Its lengthening and separating, so if, like me, you have long lashes that clump easily, this is a must for you. However, if you like the full-on glam look, you won’t achieve that with this product. Each time I have worn this it has not moved or smudged. Highly Recommended!

Primark Mascara

Nude Metalic Eye Cream: £2, from the new and highly talked about Nudes collection, this is a cream metallic eyeshadow. I picked this up in the shade Enchanted. Well, this is a little pot of delight! I am so impressed by these eye creams, they are super pigmented and once on don’t budge. For a drugstore priced metallic eye you cant go wrong with these. The colour range is very limited, I was only able to find these in three colours. Pop these on your lid to give an instant lift and metallic finish to any eye look. Highly Recommended! 


Insta Girl Intense Liquid Lipstick: £2.50, satin finish, enriched with vitamin E, these liquid lipsticks are favorites of mine from the Primark collection. I have these in the shades IT Girl and Selfie. IT Girl is a rosy pink and Selfie a nude mauve. These are just fantastic. Highly pigmented and comfortable to wear. Highly Recommended! 

Insta Girl Matte Lipstick: £2.50, now, this lipstick has fast become my all-time favourite lipstick! I have it in the colour IT Girl and I am NEVER without this in my bag! I just adore the rose colour and the formula lasts all day! I love a good drugstore lipstick but at £2.50, you must pick up some of these up. I am blown away by how good the formulation is. It has a firm place in my everyday makeup routine. Rush down and buy these whilst they still have them in stock. I have two backups! Highly Recommended! 

Primark Lipstick

Insta Girl Kissproof Lip Liner: £1.50, again I bought these in the colours It Girl and Selfie. My first one was a dud as the lipliner had actually broken when I opened it, but I guess that is to be expected at these prices, so I had to pick up another. True to the colour of the lipsticks and liquid lips, these are fabulous, not too soft or hard – they are just right for defining a lip. Highly Recommended! 

So there we have it, my little collection.

Final Thoughts

To conclude, I am a massive fan of their lip products and will defiantly be purchasing more. Foundation, id give it a miss – there’s better out there. The other products are fantastic value for money, you can save a whole load of cash! I would highly recommend taking a trip to your local store to pick some up for yourself.

Overall, good job Primark, I am excited to see what you will be launching next.

I hope you have all enjoyed this little review, please don’t forget to subscribe and enjoy the rest of your day.

For now,

L xx

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