I’m going luxe on the blog today and taking a look at the recently updated Chanel Les Beiges Bronzing Cream. Hello, Chanel fans. We are going to take a deep dive into a piece of makeup history.
Chanel fans will know that this particular product is the relaunch of the iconic Bronze Universel. The older product I liken to the actresses of ‘old Hollywood’, its sophisticated, individual and to some, nothing has ever been able to match it. That is until now when its younger, fresher little sister hit the shelves.
The relaunch of an icon
Repackaged and rebranded, Chanel has brought this product into the current day while illuding to the products past calling the shade Soleil Tan Bronze Universel. Just like marrying your perfect partner but still keeping part of your maiden name.
In true Chanel fashion, its aesthetic is timeless, dressed in monochromatic elegance; it’s a beautiful product; there is no denial. But, in my option, the inclusivity of its colour shade is where this product and Chanel really fall on their feet.
Its formulation is a gel to supposedly a powder finish, but I tend to disagree. To me, this is a lightweight gel formulation that doesn’t turn powdery on the skin. To some with dryer skins, this will be perfect, for me, with more oily skin, this product still needs to be powdered down. With its light opacity, I feel I lose some of the beautiful colours this gives.
The texture is beautiful and I am yet to find anything to match it. But this really is barely there skin. This product really divides me.
It’s best applied with a kabuki brush or a tightly bristled foundation brush to build up colour. It’s so barely there, which some days I enjoy and others it utterly frustrates me.
It’s £42, and I feel the price tag is for the brand rather than the product. Yes, it’s iconic, but makeup has moved on and moved so far that I don’t feel this formulation offers anything. It doesn’t particularly wear well, and overall it’s just a nice product. Possibly not £42 worth of nice.
Now, the biggest problem. The shade. Suppose you are anywhere above a light, medium skin shade, this just won’t work for you. I enjoy a subtle bronze, but this has barely-there subtlety that doesn’t work on deeper skin tones.
For a brand as big as Chanel, I cannot understand their decision to make a universal shade of this product, when it is so far away from universal. The lack of inclusivity of this product is what really lets it down. Women and men’s skin is not one shade, we are in 2020, this makes absolutely no sense and frankly, has no place in the cosmetics world.
I’ve seen so much feedback on the shade that I do hope Chanel stand up and take notice.
To round up. I love the aesthetic of Chanel. I don’t love the product. It’s a nice addition to my makeup bag, but do I reach for it daily? No.
What are your thoughts on this product?